Why Customer Support Is Important and What You Can Do to Improve Yours

Prioritizing customer support is key for turning potential customers into loyal proponents of your brand. However, without an efficient system for managing support requests, you risk customers slipping through the cracks and turning to your competitors instead.

Implementing a strong customer support system isn’t difficult, though. By empowering customers to solve their own problems and setting up organized ways of managing more complex requests, you can ensure that you never leave a customer with an unsolved problem.

In this article, we’ll discuss what customer support is and why it’s crucial for the success of your business. Then we’ll share five tips on how to improve yours. Let’s get to it!

Understanding Customer Support and Why It’s Important to Your Business

When you think of customer support, you may imagine helping clients choose the right product, or addressing their dissatisfaction with your business. These are important, but they’re technically related to customer service, not customer support.

Though the terms are often used interchangeably, there are subtle differences between customer service and support. While customer service offers everyday guidance, customer support refers to ongoing help you provide with your products or services. The latter is especially associated with the IT and technology industries. Support teams often help customers troubleshoot technical problems or explain how certain systems work.

Without a customer support system, anyone who encounters an issue or becomes confused while using your products or services has no solution to their problem. This can quickly lead to poor User Experience (UX) and dissatisfied customers.

Plus, a strong support team can help increase customer loyalty. It’s more cost-effective to maintain customer relationships than to build new ones, and loyal customers can help promote your brand for free, saving your business money on marketing.

What You Can Do to Improve Your Customer Support (5 Tips)

Once you have a system in place, maintaining excellent customer support is simple. These tips will help you set up a strong foundation for your support team so you can approach customer problems in an organized and efficient manner.

1. Provide Resources to Help Customers Solve Problems on Their Own

A hands-on approach is valuable in many customer support situations. However, sometimes it’s better to just get out of the way. Enabling customers to solve their own problems lets them troubleshoot simple issues quickly, while freeing up your time to deal with complex problems.

Supplying a Frequently Asked Questions (FAQ) page is an easy, user-friendly way to accomplish this. By listing common problems and their solutions on your website, you make support highly accessible. Adding an FAQ link to your site’s menu will ensure the page is easy to find, too.

A blog is another helpful resource for customers. While your FAQ page may have limited space, a blog provides an opportunity to address concerns at length in individual articles. Plus, you can tackle slightly more complex problems than those on your FAQ page.

2. Automate Your Support Requests to Generate Timely Responses

Fast responses are integral to customers’ opinions of your support team. No one wants to wait hours for an answer to their question. In some cases, such as security issues, a customer may require immediate help in order to prevent serious problems for their own clients or business.

Automating aspects of your support team can provide instant responses to some support requests. For example, you could set up triggered emails directing customers to your FAQ page, or support forums whenever they submit a contact form to your support team.

You could also utilize a chatbot, which you can configure to guide customers through common issues. This will provide more interactive support than your FAQ page or blog, but still enable customers to address problems without direct help from you.

3. Utilize a Ticketing System to Address Customer Concerns Efficiently

Unfortunately, not all customer problems will be simple issues they can solve alone or with a chatbot’s guidance. For more complex or advanced support requests, you’ll need to get more directly involved to determine the source of the problem, provide a solution, and explain how to prevent it from happening again.

When you have a large number of requests coming in, customers can get lost in the shuffle. Using a ticketing system enables you to organize messages from customers, collaborate with your team on solutions, and ensure you don’t lose or forget any requests.

For businesses with WordPress sites, there are several ticketing system plugins you can look into. SupportCandy and Awesome Support are two with useful features such as email notifications, file uploading, and private communication between agents and customers.

4. Offer Support on Multiple Channels to Make It Easy to Find Help

Your customers likely have different preferred methods of contacting you. While some will be comfortable filling out a form on your site or sending an email, others may want to reach you by phone. Still others may find social media the best line of communication.

It’s important for your support team to be accessible, and offering support via multiple channels can help. The first step is making sure your contact page includes thorough information, such as your phone number, email, social media links, and a contact form.

You can also get your support team involved with your Twitter account to respond to customer tweets, and set up a customer support system on Facebook. You might even consider a live chat option for your website. It will provide the immediacy of a chatbot, but enable customers to get help on more difficult issues.

5. Fix Recurring Problems to Minimize the Need for Support Requests

While customers will appreciate your well-organized and efficient support team, they’d still prefer not to have to use it. Support can increase customer satisfaction, but so can getting things right the first time.

If you’ve set up an FAQ page or a chatbot, you’ve already identified some of your most common problems. Searching for permanent solutions to those issues that prevent customers from having to deal with them at all can give your satisfaction ratings a boost.

Your ticketing system can also help you target recurring issues to address. By determining the source of your customers’ concerns, you can identify larger problems at work in your technology and address them, sometimes fixing multiple problems at once.

Conclusion

Customer support plays a major role in determining how your customers feel about your brand, and if they want to remain loyal to it. By building an efficient and effective support system, you can solve customers’ problems with ease and make them feel heard and appreciated.

In this article, we’ve discussed what customer support is and why it’s necessary for your business’ success. Then we shared five tips for improving your customer support:

  1. Provide resources to help customers solve problems on their own.
  2. Automate your support requests to generate timely responses.
  3. Utilize a ticketing system to address customer concerns efficiently.
  4. Offer support on multiple channels to make help easy to find.
  5. Fix recurring problems to minimize the need for support requests.

Do you have questions about improving your business’ customer support? Let us know in the comments section below!

Featured Image Credit: Pexels

Will Morris

Will Morris is a staff writer at WordCandy.co. When he's not writing about WordPress, he likes to gig his stand-up comedy routine on the local circuit.

2 Comments

  1. Luke Shaw

    You’re right! Providing proper customer support is a way to show that your company does care about your customers. It benefits both customers and the companies that provide it. Focusing on customer’s benefits and concerns not only helps increase brand credibility but also drive more potential and loyal customers.

  2. Leni

    All customers appreciate well-organized support team.This is very good article.
    Thanks for sharing!

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