Your Twitter Account Is a Treasure Cove of Information - ManageWP

Your Twitter Account Is a Treasure Cove of Information

Treasure-Cove-Twitter

So you’ve got thousands of followers on Twitter. That’s pretty cool, congratulations!

Have you considered that they’re a lot more valuable than you think? A quick look into your followers can help you make smart decisions and fuel your growth.

These were some of the questions that recently crossed my mind, so I decided to start looking for the answers at Twitter.

Our Twitter account currently has 8,764 followers, meaning I could use it as a valid source of information. I’ve started with Twitter Analytics, a free tool by Twitter – if you want to know more about it, I recommend this article.

First thing that I wanted to know is – where are our followers from?

twitter-follower-location

As I wanted to go further with location analysis, I decided to use TweepsMap and to map our Twitter Followers.

twitter-followers-pie

twitter-followers-list

It was really interesting to compare these percentages with ManageWP users and I could say that trends are very similar to our user demographics. These might be some useful insights for our work as well, but never forget that your followers might not be your users.

With this in mind I set out to figure out what would be the optimum time to tweet, so I compared the number of followers that we have in each timezone and potential reach (the potential audience that our tweets can reach based on our followers and our follower’s followers):

reach-table

As I defined that, I wanted to know what are actually my followers interested to know. In order to understand that better, I used same tools again:

interests-list
Additionally, I looked at popular hashtags among our followers:

hashtagsThis data gave me valuable insight into potential topics that I might cover in the future on our blog, as well as where I should start looking for additional market analyses.

If you want to conduct similar research with your account, start with writing a set of relevant questions. In my case that would be:

You can then start going through this list of free Twitter analytics tools to find the one that will help you find the right answers. Happy hunting!

Petar Atanasovski

I am leading the ManageWP Customer Happiness Team. Former president of AIESEC in Serbia, love water polo (former water polo player and coach), boats, playing guitar and exploring new business trends. Studied informatics at Faculty of Mathematics in Belgrade. When I am not working on Customer Experience, I enjoy developing people, creating new products and making the world a better place.

3 Comments

  1. Shrewdd Marketing

    I like the look of Twitter Analytics, I will be giving it a go.

  2. Jasa Pembuatan Toko Online

    Just like google trend right ?

    1. Petar Atanasovski

      Google Trends can provide insights for famous brands, but it is hard to customize it, and often Google will not have enough data to present the result. Twitter analytics is about your followers and your footprint. However, one thing came to my mind – searching for popular hashtags on Google Trends might give interesting results and provide some useful input for future market research.

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