Time is crucial when it comes to website management. There are many tasks you need to regularly complete to ensure your site stays in tip-top shape. When it comes to emails, social media and blog posts, and customer support, delivering content on time and responding promptly is key.
Automating some of your management tasks frees up time for you to focus on other important responsibilities. It also ensures your users receive consistent content, and prompt responses to support requests.
In this article, we’ll discuss the benefits of automating certain aspects of website management. Then we’ll explore three ways automation can save you time while improving the customer experience, and how to incorporate them into your routine. Let’s get going!
The Benefits of Automation for Website Management
Customers expectations are continually growing. Fast responses to customer support inquiries is now a standard, not a luxury. Automated customer support in the form of chatbots and accessible information decreases the amount of time people have to wait for help.
Consistency is another important factor contributing to customer satisfaction. Automated email responses and a schedule of social media and blogs posts can help deliver a consistent customer experience. Providing content regularly and always notifying customers of important activity builds trust between them and your brand.
On your end, automation saves you from having to respond to every support request, monitor and report activity to customers, and scramble to post content on time. You can also cut back on the time spent writing emails and consistently answering the same questions.
The time you save with automation can go towards improving your site to make it even more successful. Whether you pour yourself into improving the quality of current features, or start new projects to better your site, the additional time you earn will go towards benefiting your customers even further.
How Automation Can Save You Time While Improving the Customer Experience (3 Key Ways)
While there are many ways to automate website management, including leveraging our ManageWP features, some make direct impacts on how customers interact with your site and brand. These techniques will help you take care of your customers 24/7.
1. Automating Email Notifications Creates Consistency
Email notifications have a lot of potential for giving your brand a boost. They can encourage customers to be more engaged, provide important updates on purchases, site news, and other information. They can even promote brand consistency.
A newsletter that upholds your brand’s personality while giving customers valuable content is a solid marketing technique too. They provide another opportunity for you to show off your values, and demonstrate the benefits of using your brand’s products or services.
However, it’s important to maintain a careful balance when it comes to email notifications. Too many can overwhelm customers and cause them to tune out future messages. Some may even opt out of your emails completely.
Determining what information is most relevant to customers, and focusing your emails there, can keep them better engaged. If you know your customer base is very ecologically mindful, for instance, you can make sure you highlight how your business is reducing waste or minimizing emissions.
Other areas of interest may include savings, in which case you can provide notifications about upcoming discounts. If you have a popular blog, try letting customers know when new posts go up. Providing a link to new content in the email may drive traffic to it.
There are many email services – such as MailChimp or Drip – that can help you craft and automate email notifications and newsletters. Some platforms can even help automate other areas of your brand, such as social media or product recommendations.
2. Scheduling Social Media and Blog Posts Maintains Customer Expectations
Posting to social media on a schedule is not only a great way to improve the customer experience for your current followers, but could help you gain new ones as well. Scheduling gives you time to create higher quality content, and space out posts for better coverage.
You can even post outside of business hours without any extra effort to reach customers in other parts of the world. Research through tools such as Facebook Insights can show your followers’ locations and when they’re most active so you can post during times of high activity.
Your customers will find value in the information your blog posts provide, and may come to rely upon regularly receiving new content. By scheduling your posts, you’ll ensure your customers never have to wonder when your next article will go live.
Scheduling also ensures your customers have content when you’re on vacation or dealing with other pressing matters. This way, you can optimize your time to complete tasks when it’s most convenient for you, and generate income even when you’re not working.
Regular and consistent social media and blog posts encourage customer trust and loyalty, which are vital to a successful brand. It’s far easier to retain customers than source new ones, so encouraging customers to return saves you additional work. Plus, loyal customers will advocate for and promote your brand at no cost to you.
While you can’t always schedule social media posts on the platforms themselves, with services such as Sprout Social or CoSchedule you can schedule posts for several platforms from one account. Additionally, WordPress enables you to easily schedule blog posts right from the post editor.
3. Using Customer Support Automation Provides Timely Answers
Contact forms are an important component of any site, but they don’t provide immediate gratification for customers. Fast responses are paramount, especially when there’s a problem to troubleshoot.
You could send an automatic email notification promising to respond to support requests soon. Alternatively, you could use a chatbot to actually deliver immediate answers. While the latter option may seem impersonal, it gives customers the chance to solve their problems fast.
A chatbot such as Landbot can be configured to answer common customer questions about how your products or services function. This increases customer satisfaction by giving them a way to work on their problem immediately and helping them solve their problems fast.
Though not as innovative as chatbots, a tried and true Frequently Asked Questions (FAQ) page is a solid addition to your customer support system, too. FAQ pages give customers the tools to tackle some of the most common issues your products or services develop on their own.
This lets them fix the problem quickly, according to your advice. FAQ pages can save time for you. Instead of answering the same question repeatedly, you can point customers there instead. Then, you can focus on more complex issues that come in through your contact form.
Using automation is a win-win for you and your customers. By freeing up your time, you can tackle other projects and tasks necessary for maintaining your website. For your customers, fast responses and consistency will provide them the information they need, when they need it.
In this article, we’ve discussed the benefits of automation for website management. We also looked at three ways automation can save you time while improving customer experience:
- Automating email notifications creates consistency.
- Scheduling social media and blog posts maintains customer expectations.
- Using customer support automation provides timely answers.
Do you have questions about how automation can save you time and improve the customer experience? Ask them in the comments section below!
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