White Label Agency outsources WordPress services to digital agencies: development, design, maintenance and content writing. Whether you need help on a project or dedicated support, their in-house team helps you deliver on time, within spec, and at a profit.
Managing a fast-growing maintenance portfolio has presented several challenges for us at White Label Agency. Within six months of adding maintenance, we serviced 200+ sites, but we hadn’t yet found the tools to efficiently carry out the tasks.
Without a centralized maintenance platform, we carried out tasks one site at a time. Backing up a site required us to log in to its WP admin dashboard and run a backup plugin. This stored a backup locally, which we then uploaded to our Google Drive. The process was time-consuming, and managing login credentials for individual sites was a headache.
Monitoring update needs and security issues was another challenge. Previously, we kept track of updates and security issues internally. Our maintenance team subscribed to newsgroups, manually researched updates and security vulnerabilities, and identified those that needed urgent attention. Once an outstanding update or vulnerability was found, our team then needed to browse our maintenance portfolio to see which sites needed attention. Managing updates and security in this way wasn’t only time-consuming – it also placed great responsibility on our maintenance staff.
ManageWP has addressed these challenges by streamlining maintenance. It also provides a benefit we didn’t originally anticipate.
With a centralized dashboard, we no longer need to log in to each site individually to carry out backups and updates or address security issues. We can monitor our entire maintenance portfolio of 800+ sites and carry out the necessary tasks across all sites simultaneously.
Automated functions of ManageWP are also a time-saver. We can schedule and run backups with a lot less manual work and our maintenance team is alerted of urgent updates and security vulnerabilities. We no longer spend hours researching upcoming updates and security threats each week – ManageWP alerts us to these by email, and the dashboard gives an instant overview of all outdated plugins and potential security threats.
An unforeseen benefit of utilizing ManageWP is the improved relationship it provides with partner agencies, letting us better service their needs and bringing in more repeat business. Thanks to the reporting function, we have the perfect reason to get on the phone with our partner agencies monthly to review the results. The reports offered by ManageWP are the best we’ve seen, and they allow us to generate comprehensive white-label reports with ease.
ManageWP provides the streamlined platform we need to deliver competitive value in WordPress maintenance. Switching to ManageWP nearly halved the time required for delivering our maintenance service, giving approximately a 95% efficiency gain in maintenance hours per site. However, it’s worth pointing out that we didn’t have an efficient maintenance platform in place earlier.
Our maintenance team also no longer needs to be responsible for researching the latest updates and security vulnerabilities. This is handled by ManageWP. In our two years of using ManageWP, we haven’t had a single major security issue and we’ve continuously offered our partners well-performing sites.
The monthly reports offered by ManageWP have also increased our sales. They provide a great reason to get on a phone call with a partner agency, giving our account managers a chance to inquire about upcoming needs, present new services, and make further sales. Our projects per partner have risen by about 25% since maintenance reporting began and we’ve also seen higher sales across our other services.
ManageWP offers unique value for agencies like ours; with large maintenance portfolios, that service their partners in long-term relationships. At White Label Agency, we continuously keep a close eye on the latest maintenance tools. We’ve used ManageWP for two years now and we haven’t yet seen any platform that better serves our needs.
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Add as many websites as you want for free, no credit card required. Sign up and start saving time!
Add as many websites as you want for free, no credit card required. Sign up and start saving time!