25 WordPress Thought Leaders You Should Be Following


WordPress is a great tool with a great community to come along with it. I for one am grateful for the people who tire day after day to make WordPress and its community better.

I recently published a post on WPExplorer rounding up the names of ten personalities in WordPress that you should be following. Of course, those were not the only ten people that you should know about – there are many, many more awesome people in our community and no list can ever be complete.

Here I showcase, in no particular order, 25 WordPress thought leaders that I think you should follow – people who offer things of value to the community, be it awesome plugins, original articles, contributions to the core, etc.

Mika Epstein (@ipstenu)


A small group of people are rumored to have dice in their purse and tinfoil in their hat – in fact, Mika may be the only one. One sure thing is that she has WordPress on her mind. She works for DreamHost as a WordPress Support Specialist and serves as a Volunteer Forum Moderator on WordPress.org.

She is a “gamer-geek Jew” and self-described “opinionated, outspoken, spitfire.” Always blunt and honest, she blogs about WordPress at Half-Elf on Tech.

Mika doesn’t just contribute to the discussion of WordPress – she has created or been a part of the team for fourteen different plugins including Ban Hammer and Recently Registered.

Her most unique plugin is Rickroll, which converts your embedded videos into Rick Astley’s “Never Gonna Give You Up.” Why did she do it? “My Tivo box died and I was a little bored,” she quips. Fortunately, her many impressive contributions to the WordPress community are no joke.

Pippin Williamson (@pippinsplugins)


Often times, numbers tell a more clear story than words, so here are some to shock you – two years, 78 plugins. In that short time, Pippin has made those contributions. He has created plugins like Easy Digital Downloads, and he has done it all at a rate that averages out to one new plugin every ten days.

His motto is as simple as it is compelling: “coding everyday keeps the bugs away.” He lives and breathes WordPress, maintaining his Pippin’s Plugins website, where he releases free tutorials and provides personal support for some of his products.

Tom McFarlin (@tommcfarlin)

tom-mcfarlinTom has been immersed in computers from a young age and graduated with a degree in Computer Science – he brings that passion into play with WordPress.

He divides his time between self-employment and working as a partner at 8BIT, where he helps maintain the Standard WordPress theme for digital publishers.

He has released ten plugins including Tipsy Social Icons and WP Audio Player. Besides that, he blogs reliably at TomMcFarlin.com, putting out great content that delves into the technical side of WordPress.

He believes “that WordPress is the best blogging platform on the planet.” With Tom and people like him as a part of the community, it is sure to stay that way.

Paul Underwood (@paulund_)

paul-underwood What started as a personal project turned into something much bigger for this WordPress aficionado.

Paul is a web developer who began collecting code snippets that he came across in his everyday work. Eventually he began storing more advanced pieces of code and had to write descriptions with more depth – descriptions that turned into tutorials. Now his website, Paulund, houses free how-to guides on CSS, HTML, and (of course) WordPress.

In fact, he came to love the platform so much that he decided to make the switch to full-time WordPress development.

Rémi Corson (@remicorson)

remi-corsonRémi works at WooThemes, an industy leader in WordPress themes and plugins. He also develops his own stuff – both free and premium plugins like Easy WordPress Mailchimp Integration and Sweet WordPress Testimonials.

Like most prominent members of the WordPress community, he keeps a blog at his website. It includes valuable reviews, tips, and tutorials to help people master WordPress. He does not only publish material on his blog though – Rémi regularly writes for other websites including WPExplorer.

Samuel Wood (@otto42)

ottoYou can call him Otto, which is the name he goes by in the WordPress community. With experience coding a wide variety of different things, he’s a self-described computer generalist. But he now focuses on WordPress.

Matt Mullenweg hired him as a “Tech Ninja” for Audrey Capital, and Otto volunteers as a moderator on the WordPress.org forums. He even contributes to the WordPress core! He occasionally blogs at Otto on WordPress.

Vladimir Prelovac (@vprelovac)

vprelovacIn 1985, at the age of nine, Vladimir got his first computer – a Commodore 64. Now, his love of coding has become a passion for WordPress. He has developed almost two dozen plugins for WordPress including Snazzy Archives, Insights, and SEO Smart Links.

In 2010 he launched ManageWP, a successful company that enables web developers to manage multiple WordPress sites from a single dashboard. But then, you already knew that, right? 😉

He blogs on his website. Going beyond the standard fare of blogging, Vladimir is also the author of a published book – WordPress Plugin Development.

Matt Mullenweg (@photomatt)


Matt has been in it since the beginning. As a founding member of WordPress, he is invested in its success and appreciates how it can touch people.

“WordPress is a part of who I am,” he says on his blog.

In 2005 he founded Automattic, which helped bring about WordPress.com, Jetpack, IntenseDebate, and more. He is also a founding member of WordCamp. With the huge role he plays in WordPress and its community, we will hopefully have Matt around for years to come. He blogs at ma.tt.

Lorelle VanFossen (@lorelleonwp)

lorelle-van-fossenWhen WordPress launched in 2003, Lorelle was there, and she continues to help develop the platform. Her extensive experience and dedication have left her with a deep knowledge of WordPress that she puts to use helping the community.

She has contributed over 600 articles to the WordPress Codex, developed hundreds of WordPress websites, and spoken at more than 40 WordCamps around the world.

She writes at Lorelle on WordPress, where she gives tips, advice, and techniques for blogging and working with the world’s most popular content management system.

C. Bavota (@bavotosan)

He once worked as an assistant manager at a movie theater where company policy mandated that employees call him Mr. Bavota. He didn’t like that, so he told people to call him Bavota San (Mr. Bavota in Japanese).

Online, he calls himself c.bavota, and maintains bavotasan.com. On his website he offers plenty of articles and tutorials that delve deeper into the world of WordPress.

What he is truly known for is crafting high-quality premium themes.

Bob Dunn (@bobwp)

coachbobdunn“I live and breathe WordPress,” Bob writes on his blog. In fact, he loves WordPress so much that he runs a website, bobwp.com, offering both group and one-on-one options for WordPress training. He makes a living as a WordPress trainer and aims to make his classes accessible to anyone, especially people without extensive technical knowledge.

Bob lives in Seattle and is the co-organizer of the Seattle WordPress meetup. He also organized WordCamp Seattle 2012.

Brian Krogsgard (@krogsgard)


Brian’s expertise lies in the area of theme development. He is the Lead WordPress Developer at Infomedia, a web design agency based in Birmingham, Alabama. He organizes the Birmingham WordPress meetup and is co-organizer of WordCamp Birmingham (affectionately labeled #WPYall).

Contributions to the broader WordPress community are important to Brian as well. He is the editor of Post Status, a blog that curates links and produces articles on news relating to WordPress. The blog aims to, in his words from the About page, “get the most interesting content available in the community in a very short amount of time.”

Justin Tadlock (@justintadlock)

Justin TadlockGrowing up in a remote rural area of America’s Deep South, Justin always dreamed about “the big city.” His passions are creative writing and WordPress.

While he has built some plugins, his main WordPress work is concentrated around ThemeHybrid, a theme and plugin community. The themes are free, with extra support costing $29. The site is running strong and recently celebrated its fifth birthday.

Justin also contributed as a co-author of the book Professional WordPress Plugin Development.

Finally, Justin blogs about WordPress, offering “themes, plugins, tutorials, and hacks” for the platform.

Tammy Hart (@tammyhart)

tammy-hartTammy got where she is today by accident. I say, of course, that with my tongue planted in my cheek – she calls it an “accident,” but she worked hard to build the skills she has today. But it all began when her father asked her to create a website for his business.

Many years later, Tammy became a web designer and WordPress developer. She worked under the banner of Tammy Hart Designs (which is now just a blog) where she mostly did custom work for clients. Despite that, she has still made some WordPress plugins and themes for wider distribution.

She now works at 10up, a WordPress implementation company. “WordPress is my favorite playground,” she wrote when introducing herself on 10up’s website.

Siobhan McKeown (@siobhanpmckeown)

siobhan-mckeowFor Siobhan, WordPress and words go hand in hand.

She used to run Words for WP, a copywriting service geared towards WordPress businesses.

In March, she made the decisions to leave Words for WP and take on a job as the Word Ninja at Matt Mullenweg’s Audrey Capital. “Whatever I’m losing in the autonomy of being my own boss,” she said, “I’m making up for tenfold in impact.”

That impact is sure to be big — in addition to working on WordPress documentation, Siobhan is going to compile a history of WordPress from the early WordPress/b2 days to now.

Siobhan’s WordPress work goes beyond business – she is the editor-in-chief of WP Realm, a non-commercial community blog about all things related to WordPress.

Besides that, she has written WordPress articles for Smashing Magazine and contributed to the WordPress Codex.

Her enthusiasm for all things WordPress has brought her to several WordCamps. She also blogs.

Daniel Bachhuber (@danielbachhuber)

daniel-bachhuberDaniel aspires to be a pilot, and I wish him luck with that – but he’s already reached great heights in the WordPress community (sorry; I couldn’t resist).

Daniel works for Human Made, a leading WordPress development agency based in the UK. His previous employment is impressive as well – he was a code wrangler for Automattic’s WordPress.com VIP as well as co-founder and Executive Director of CoPress.

He has put his skills to work on projects that directly benefit the WordPress community, collaborating to create numerous plugins like Document Feedback and Edit Flow.

Alison Barrett (@alisothegeek)

alison-barrettAliso the Geek. Her college professors took attendance, but her maiden name (Kleinschmidt) was long enough that it cut off the last letter of her first name on the attendance list: “Kleinschmidt, Aliso.” When one teacher took to calling her by the shortened version, the nickname stuck and even followed her to work.

Alison develops plugins and themes and currently works as a code wrangler at Automattic. She has spoken at different WordCamps including San Francisco and Phoenix.

On her blog, Aliso the Geek, she tries to “keep up with the WordPress world.” She has also created quite a few helpful WordPress tutorials.

Caroline Moore (@sixhours)

mooreCaroline loves design, illustration, and photography – she brings these interests into play when designing WordPress themes.

She currently works as a Theme Wrangler at Automattic. She has designed many different themes, including Brand New Day, Pachyderm, and Spun. Her themes are presented on Caroline Themes.

Back in January I posted about some of the awesome free themes she has made.

Andrea & Ron Rennick (@andrea_r, @sillygrampy)

andrea-rennickron-rennickThey are a WordPress super couple.

Andrea has written many WPMU tutorials, and was a co-author of WordPress All-in-One For Dummies. Ron has had a part in creating over 30 distinct plugins like Scribe and Genesis Simple Sidebars. Together, they created WPeBooks.

They both now work full time at CopyBlogger Media, LLC.

Konstantin Kovshenin (@kovshenin)

He launched his first WordPress-based blog in 2008, and released his first WordPress plugin in 2009.

Based in Moscow, Konstantin is an avid WordPress enthusiast who has designed 19 plugins and several themes. He works for Automattic, where he writes themes and plugins. He also contributes to the WordPress core. In his spare time, he sometimes helps out on the WordPress.org forums.

He has traveled the world attending and speaking at different WordCamps: San Francisco, Austin, and Norway – just to name a few.

Back in Moscow he runs a monthly WordPress meetup and was key in organizing WordCamp Russia 2013.

He maintains a personal blog where he writes about all things WordPress.

Boone Gorges (@boone)

booneInnovation is key for Boone. He is a Lead Developer on the BuddyPress, the powerful plugin that can turn a WordPress site into a full-fledged social network.

He created Participad, a plugin that allows multiple people to edit the same WordPress post at the same time (much like Google Docs). Another project that he oversees is Anthologize, which is a free, open-source plugin that transforms WordPress into a tool for assembling books from blog posts.

He blogs at Teleogistic.

Joost de Valk (@yoast)

Joost de ValkI have said it before but I will say it again – Joost de Valk has the coolest name in WordPress. But there is far more to him than that.

Based in the Netherlands, Joost de Valk is an SEO enthusiast and WordPress expert who developed WordPress SEO by Yoast – which has a user rating of 4.7 out of 5 stars and has been downloaded over five million times. Although it may have had some bumpy times recently, I have little doubt that it will continue to serve as the best SEO plugin for WordPress.

Joost has other SEO plugins as well and blogs about WordPress and SEO at Yoast.com. He regularly speaks about SEO.

Mark Forrester (@mark_forrester)

mark-forresterHe’s a dad, a sports fan, and a photographer. Mark also happens to be a co-founder of WooThemes. What started as three WordPress enthusiasts who met online and began selling themes has now turned into one of the largest commercial WordPress theme companies on the planet.

He works at Woo Headquarters in Cape Town, South Africa and leads the marketing, design & business development teams.

Mark Jaquith (@markjaquith)

Mark Jaquith

Mark’s contributions to WordPress are many. He is one of the Lead Developers on WordPress, and other than that he has built more than 20 popular plugins. His dream is, in his words, to “bring intuitive, low-cost web publishing to everyone who has anything to say.”

He makes a living through Covered Web Services, his WordPress consulting company. His featured services include personalized plugin coding, security checks, and performance tuning.

He also blogs every now and again.

Who Do You Look Up To?

I will be the first to admit that no list can ever be complete — even with a whopping 25 thought leaders on this list, there will always be other people hard at work, making outstanding contributions to WordPress.

Did I miss any big contributions from the people on this list? Who do you look up to in the WordPress community? Let us know in the comments section below!

Tom Ewer

Tom Ewer is the founder of WordCandy.co. He has been a huge fan of WordPress since he first laid eyes on it, and has been writing educational and informative content for WordPress users since 2011. When he's not working, you're likely to find him outdoors somewhere – as far away from a screen as possible!


  1. Ruth


    I am a real novice and trying to build my own WordPress 3.6 website but I cannot access the dashboard any more to continue building my site, I go on every now and then…..
    Please help me I am so frustrated.

    In addition, what is the best SEO plugin for WordPress 3.6 – so I can SEO enable my website.
    Can I do it myself or do I need professional help?

    Kind regards
    Ruth from Cape Town, South Africa

    1. Ryan

      Dear Ruth,

      1. Your problem is mainly related to access privileges. This has happened to me a few times when i upgraded my wordpress core, or i played with chmod. Upload a stable backup of blog or double check your webhost settings.
      2. I recommend : All in One SEO, due to it’s user friendly interface and advanced features.
      3. If you read the installation tutorials / guides you can setup your wp all by yourself. All you need is time to experiment 😉

  2. Rudd

    Thanks for mentioning some great people that I never heard before, together with their noticeable works (plugins/services etc)

  3. Dustin Hartzler

    Great list! I follow most of them, but there were a few that I don’t. Adding them to my twitter list now 🙂

  4. Dave

    The bit of common sense and some good ideas and I’m a ‘thought leader’.

    Couple of quid on hosting and a theme and I’m an entrepreneur.

    Maybe I’m just getting cantankerous in my old age but I just don’t understand the need to stick prententious labels on everything we do these days.


    I’m off to work on my core competency sandwich making skills which should empower me to make some bleeding-edge, scalable, outside the box, vertical coffee drinking decisions.


    1. ManageWP

      Rants are not contributing towards the goal. Why not suggest a few folks we missed instead?

      1. Dave

        My point was why do we feel the need to label everything with spinny business jargon. It’s pretentious and unnecessary.

        You obviously feel my comment was unhelpful, but I was just reiterating what has already been written about a couple of times on Forbes. A resource you would probably label as ‘thought leaders’ for the business world.

        And for the record, I’m in no way critisising your list. I frequent the sites of some of those listed and think they’re all intelligent, honest and common sense folk, who are worthy of mention.

        Shuffles off, deep in ‘thought’…

  5. frode

    A very useful list that I shall take a closer look at 🙂 But I missed Morten Rand Hendriksen (http://designisphilosophy.com/) on the list. A very capable man in the WP industry!

  6. Jean

    Allow me to add http://www.wpmayor.com (WP Mayor) for readers’ consideration as well. Cheers for the great list!

  7. Jean

    Allow me to add WP Mayor for readers’ consideration as well. Cheers for the great list!

  8. Christopher Ross

    Hey guys, great article!

    Your link for http://themehybrid.com/ is broken.

    1. Tom Ewer


      Fixed — thanks for the heads up!

  9. Remi

    Many thanks Tom for including me in this list! 😉

    1. Tom Ewer


      My pleasure Remi!

  10. Paul Underwood

    Thanks Tom for adding me to this list.

    1. Tom Ewer


      No problem Paul 🙂

  11. Justin Tadlock

    Yay for Alabama devs/designers! Three of us made the list.

    1. Brian Krogsgard

      That was exactly my thought 🙂 #WPYall!

      Thanks, Tom.

    2. Tom Ewer


      There must be something in the water down there 😉

      1. Ike

        (i really ought to scroll down farther before posting…)

    3. Ike

      Justin, I was going to point that out — something in the water?

    4. Eric Blackwell

      Justin –

      The Alabama folks have EARNED it. Spent time with Tammie Hart the last couple of years at Word Camp Louisville and you guys are quality.

      Well deserved.

  12. Craig Grella

    I follow very few people on twitter, but the ones I do follow mostly come from this list. It’s the only reading i consider “required”. Brilliant!

  13. c.bavota

    Same goes for me. It’s amazing to be among this great list of WordPress talent.

  14. Bob Dunn

    Thanks so much for including me in this list, I am honored. Especially with all these very cool and deserving WordPress peeps…. cheers!

    1. Ben Lobaugh

      WoooHooo! Props to Seattle!

    2. Tom Ewer


      It’s my pleasure Bob!

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Over 65,000 WordPress professionals are already using ManageWP

Add as many websites as you want for free, no credit card required. Sign up and start saving time!

Have questions? Get in touch!

Over 65,000 WordPress professionals are already using ManageWP

Add as many websites as you want for free, no credit card required. Sign up and start saving time!

Have questions? Get in touch!