You probably already know that social media can be a useful tool for helping companies grow. The problem lies in figuring out how you can use it to build meaningful connections, and find more prospects for your development business. Where do you even start?
The good news is that there are easy strategies you can use to leverage social media as a networking tool. You can take advantage of social platforms to strengthen your relationships with existing clients, as well as to attract prospective ones.
In this post, we’ll discuss how social media can be a powerful tool that helps you grow your WordPress development business. Then we’ll provide you with four key tips you can use to connect with current and prospective clients on social media. Let’s get started!
How social media can help grow your development business
Your WordPress website is a valuable marketing tool. However, it can only take you so far in terms of attracting new clients.
Incorporating social media into your marketing strategy can help you expand your reach and boost your brand’s visibility. In addition to promoting your business, it can also be a useful platform for communicating with both current and future clients.
In fact, social media can help you grow your development business in many different ways. This includes:
- Providing fast customer service and support
- Building customer networks for generating feedback and discussions
- Developing simplified, direct lines of communication
- Boosting Search Engine Optimization (SEO) and driving traffic to your site
- Improving your brand image and establishing authority and customer trust
In addition to elevating the discoverability of your brand, using social media can help strengthen your relationships with clients. After all, many people conduct research about a brand or business online before deciding to work with it.
If a potential client visits your social channels and sees your business interacting with followers and providing relevant, valuable content, that can enhance their first impression of your brand. Therefore, a strong social media presence is a key way to bring in new business.
4 tips for connecting with current and prospective clients via social media
Now that you understand some of the many ways social media can help grow your development business, it’s time to learn how to use it properly. Let’s take a look at four tips you can implement to connect with current and prospective clients.
1. Choose the social networks that your target audience is most active on
There are many social networks that you can join to connect with clients. However, trying to incorporate all of them into your marketing strategy can be a waste of time. Instead, it’s better to focus on the select few platforms that are likely to generate the most results.
To do this, it’s important to identify the social channels your target audience is most active on. You can use tools such as BuzzSumo to research which platforms receive the highest engagement with specific types of users:
BuzzSumo offers insight into high-performing content and audience engagement. It can help you narrow down the platforms where your social content is most likely to help you develop quality leads. Additionally, it can be beneficial for generating content ideas.
To use this tool, enter a keyword phrase you’re trying to target. Let’s say you want to analyze the performance of content related to “WordPress development”:
From this quick search, you can see that the top-performing articles on this topic get the most engagement on Facebook, followed by Twitter. On the other hand, these articles produce very few shares on Pinterest.
You can also use this tool to search by your domain name. The analysis will show you which pieces of content on your site perform the best, and on what platforms.
Once you identify the social networks your target audience is most active on, you can focus on developing a strategy for those channels. This is more efficient and productive than trying to establish a presence on dead-end networks.
2. Create social media content that is unique, relevant, and engaging
To build meaningful relationships with your clients on social media, it’s important to create and share valuable content. Content that is unique, relevant, and engaging can attract people to your brand.
There are a number of ways you can do this. For example, you can share blog posts that address common questions and concerns:
You can also use social media content to establish credibility and authority. Positioning yourself as an expert and demonstrating your knowledge and skills can increase trust.
Finally, you might consider sharing case studies and customer success stories. This helps to humanize your brand, and highlights the benefits of your services to prospects.
3. Post to your social channels on a regular basis
When it comes to social media content, consistency is key. Posting on a regular basis lets your followers know what to expect, as well as when to expect it. This can help increase trust as well as readership.
It’s one thing to say you’re going to post frequently. However, sticking to this commitment can be challenging. As you get busy with your development projects, it’s easy to let social media fall by the wayside.
To hold yourself accountable and prevent this from happening, it’s helpful to create a social media schedule. You can do this by using a tool such as CoSchedule:
This free WordPress plugin includes a cross-functional calendar that unifies your content and social workflow. You can create, schedule, and publish posts directly from your dashboard:
The only thing you need to get started is a CoSchedule account, which you can sign up for via the website. Once you create an account and start your first calendar, the plugin will enable you to automatically integrate it with your website.
4. Start and participate in discussions within your social community
Participating in social media discussions is an effective way to boost engagement and interactions. As an active participant in the social media community, you can build meaningful connections that can lead to new clients.
In addition to joining existing discussions, you might also consider starting your own group. For example, you can create a Facebook group to offer a platform for customer feedback and support, gain new insights from followers, and develop an open dialogue:
You can also use social media as a customer service tool. Quickly responding to questions and comments showcases your commitment to your existing clients, which can help paint you in a positive light to new prospects as well.
Your clients are the lifeblood of your development business, so it’s important to build meaningful relationships with them. When used correctly, social media can be an effective tool that helps strengthen your client connections and even create new ones.
As we discussed in this article, here are four tips for using social media to connect with clients:
- Choose the social networks that your target audience is most active on.
- Post to your social channels on a regular basis.
- Create social media content that is unique, relevant, and engaging.
- Start and participate in discussions within your social community.
Do you have any questions about connecting with past and potential clients on social media? Let us know in the comments section below!
Image credit: Pexels.