5 Plugins to Turn Your WordPress Homepage Into a Landing Page

8175012762_687759f748_bWhen building a WordPress site, it’s not uncommon for developers to use plugins to modify a site’s look and feel. Because the same themes can be used again and again, a website without plugins can lose its uniqueness.

This is especially important for those looking to sell something online. A lot of people have debated back and forth about whether WordPress can be used for creating landing pages for sales. Thanks to plugins, it’s totally possible and stands to be rather effective.

Here are five plugins I found that can turn your WordPress homepage into a landing page. While you’ll still need to focus on creating good content to pull visitors into your sales funnel, a good-looking landing page can work hard in your favor.

Impact Page Builder Plugin


The Impact Page Builder plugin is relatively new and isn’t as well-known as some others, yet but it’s poised to make quite an impression. Thanks to this plugin, even the least flexible themes can be given more flexibility. This also provides webmasters with a unique way to make redundant themes stand on their own.

The Pros

The impact Page Builder plugin works on any WordPress site, regardless of the active theme and it has the flexibility to create any design a webmaster can think up. It is important to note that when WordPress sees Impact, it is going to use Impact or WordPress. It will never use both at the same time.

The Cons

There is a learning curve here. Because Impact does so much, it does take users some time to adjust to this different approach to WordPress web design.

Key Features

SpeedPPC WordPress DKI Plugin

speedppc wordpress dki

DKI stands for “Dynamic Keyword Insertion.” The SpeedPPC WordPress DKI Plugin gives a landing page the keyword rich content that it needs to be effective.

The Pros

Webmasters are able to create highly targeted landing pages in WordPress. When landing pages use relevant keywords and allow the site to be indexed properly, the impact is quite positive.

The Cons

The setup does have somewhat of a learning curve, so it is ideal to follow the instructions provided by SpeedPPC. Some have also experienced 404 errors, but by following the instructions and proper troubleshooting protocols such as clearing cache files, re-saving permalinks, and even turning off and individually re-activating plugins, you should be able to avoid such issues.

Key Features

OptimizePress 2.0


OptimizePress 2.0 used to be a standalone WordPress theme, but it is now a plugin that allows a quality landing page to be built in a matter of minutes. This is an asset when you need to have a quality website up and running as soon as possible.

The Pros

A lot of hard work has gone into the development of 2.0 and it is considered to be a great product by many. It simplifies building a high quality WordPress website. This is a more robust version of OptimizePress than 1.0 and it integrates well with other platforms like Aweber, Infusionsoft, and 1ShoppingCart seamlessly.

The Cons

This plugin does come with a minimum price tag of $97. There’s no free version of this plugin. The 2.0 version doesn’t seem to be as streamlined as 1.0. It now uses a wizard interface to design pages, whereas 1.0 did not. This has lengthened the amount of time involved in the page building process.

Key Features



Launchpad by Obox is a plugin that makes it easy to set up a “pre-launch” landing page. When users land on this page, they are presented with information on what is being launched and when. It works with any theme and can be configured for auto-launch, so you’ll never forget to launch a site on time again.

The Pros

The setup is easy and and will work with any WordPress install. There are also many customizable options so you can build an attractive landing page that will prompt people to come back.

The Cons

There are unique themes included with Launchpad. However, you are limited on the number of available themes designed specifically for use with this plugin. It can still be adapted to work with any theme but you may find this a bit restrictive.

Key Features

Genesis Widgetized Footer

genesis widgetized footerThe footer contains important information about your site as well as links to the main pages for your site. The Genesis Widgetized Footer plugin gives designers more flexibility with the footer, such as being able to edit those otherwise un-editable regions. And as you know, being able to customize, tweak, and test every part of your landing page is essential for maximizing conversions.

The Pros

Developers are able to enjoy an enhanced experience. It starts with being able to change the copyright and takes out the overall guesswork of how to customize the footer. It also gives webmasters the ability to hand the plugin to their clients who wish to customize their footers on their own.

The Cons

The widget does require the Genesis Theme Framework, which comes at a cost. This means that the Genesis Theme Framework will have to be acquired before the plugin can be functional.

Key Features


As you know by now, these are some very high value plugins that can enhance your landing page to be something that visitors will want to stick around for a while to read. Decreasing bounce rate is essential for increasing sales. And if you can accomplish this by using landing page plugins and optimization tools, you’ll be well on your way toward meeting your conversion goals.

Do you use any of these plugins? Or, have you found another plugin or tool to be more effective at created landing pages in WordPress? Feel free to let us know what you think.

Image source: twicepix

Tom Ewer

Tom Ewer is the founder of WordCandy.co. He has been a huge fan of WordPress since he first laid eyes on it, and has been writing educational and informative content for WordPress users since 2011. When he's not working, you're likely to find him outdoors somewhere – as far away from a screen as possible!


  1. Teena

    Can we use all the plugins in one site or some are alternatives. Anyway thank you for information.

  2. Tim

    The Genesis Widgetized Footer was exactly what I was looking for, take a look at my new awesome footer: http://timonjahnert.com

  3. Lora

    Just try Qards – Responsive WordPress Site Builder. It’s more easiest way to make a perfect landing page. It’s based on WordPress so you have all of those plugins for SEO optimization, sharing and other tools. It’s the really good platform to make it.

  4. Kelsey@Brosix

    I love Genesis and I never thought to use the widgetized footer that way. It is something to try.
    Meanwhile, I wonder if you have heard of Instabuilder 2.0 and Profit Builder? Both look promising as landing page plugins.

    1. JamesYang

      I used to Genesis, but recently switched to Themify because they have a built-in drag & drop Builder. While I was looking for landing theme, I just found out they have a Landing theme too: http://themify.me/themes/landing. I prefer to use a theme over hacking the theme with landing plugin.

  5. Reginald Chan

    Hey man! Great post.

    I use OP2 and I think it is great. The only downside is that I think it is a little heavy on loading. Other than that, it is really awesome 🙂


  6. Sandy

    Thanks you for sharing this plugin. I’m looking plugin that make a simple landing page for my company. Impact cool and cheap!

  7. Rahul

    Decent list..but need a really good free plugin or something at minimum cost say $30

  8. Rahul

    Decent set of plugins..but need a really good one which is free or at a minimum one time cost say $30

  9. Satish Kumar Ithamsetty

    Dear tom ever,
    Landing page creation plugin list is nice. this is useful for me because i am starting affiliate marketing. Thank you for this nice list.

    Satish Kumar Ithamsetty

    1. Tom Ewer


      You’re welcome, glad you liked the post!

  10. vinicius


  11. Ashu

    i want to know about free plugins that makes my wordpress site more attractive and increase user engagement.

  12. Jeff

    Hey Tom,

    Nice write up. Our plugin, Ultimate Landing Page Advanced, can be used to make your homepage a landing page. We have a free lite version and a paid version.

    You can check it out here, http://www.thinklandingpages.com/

    1. Jeff

      I didn’t realize the url would be automatically linked. Here is the url again,


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