Best Email, Chat & Social Media Tools for 2018 and Beyond

As your WordPress website draws in more and more visitors, lead generation needs to become a priority. The only problem is that there’s an overabundance of channels through which you can connect with prospects online.

How do you get a handle on all of them and maximize your efforts without driving yourself mad?

Best Email, Chat & Social Media Tools for 2018 and Beyond

You want to give a concerted effort to make a meaningful connection with leads through your communication channels. But that can be difficult when you’re communicating with them without a strategy or control.

This is why you should use tools like:

1. ConvertKit

Convert Kit

Unlike standalone WordPress contact form plugins or third-party email service providers that force you to handle the email marketing element in isolation, ConvertKit enables you to create the entire lead generation funnel within just one tool.

Not only can you build contact forms and collect subscriber information here, but you can also devise a real strategy and automate the implementation of it.

2. RightMessage

RightMessage

With RightMessage, you have the power of data at your fingertips. Use what you know about your prospects’ activities on your website as well as on other marketing channels. Then, serve them personalized offers from your website at just the right now. With direct integrations to your lead generation software, this will make relationship building and lead generation much easier.

3. 15Five

15Five

A lead’s interest in a brand doesn’t solely come from the website they visit or the social media accounts through which they encounter it. Real people affect your lead generation success rates, too, which is why 15Five is a must-have for companies with customer-facing employees.

More open communication with your team, clearer goal-setting and tracking, as well as honest feedback can help you create a more positive work environment and, consequently, enhance your customer service in the process.

4. Olark

Olark

There isn’t too much mystery surrounding Olark and what role it performs on your WordPress site. It’s a live chat software for visitors. However, because it connects to all your lead generation platforms, you can use this as another means to study visitors and actively foster them as a lead and, later, compel them to conversion with data you gather from this interaction.

5. Boomerang/Inbox Pause

Boomerang

Boomerang is a browser extension you can use to enhance email communications with Gmail. When installed, it enables you to do a number of things:

6. Buffer

Buffer

When you spend a lot of time creating content on your website, you want people to find and read it. While you wait for Google to take notice and rank it in search, you can share it on social media. But that takes time, especially when you share to multiple pages.

With Buffer, you can schedule your posts in advance, write posts in bulk and share them to multiple channels at once, and also track metrics.

7. Sumo

Sumo

There are a number of ways in which you can use Sumo to study your prospects and make well-informed decisions to increase conversion rates. There are a number of useful tools included in Sumo, but the forms and subscribers modules are exceptionally great if you need help converting on-site visitors into email subscribers.

Wrapping Up

Fostering a positive relationship with leads starts with an impressive-looking website and engaging content. It continues with the more direct means of communication your brand has with them: email, live chat, and social media. To take better control of these, you need the right set of tools.

Joe Howard

Joe is the Head Buff at WP Buffs, a 24/7 WordPress website maintenance service for serious website owners and white-label partners. Whether you're looking after 1 site or 1000, they've got your back! He's also launched WPMRR, a robust video course that teaches WordPress professionals how to implement, sell and execute ongoing care plans for their clients and increase their revenue every single month. Or you can just tune into The WPMRR WordPress podcast entirely focused on growing successful WordPress businesses and monthly recurring revenue without taking itself too seriously. Boom!

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Over 40,000 WordPress professionals are already using ManageWP

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Over 40,000 WordPress professionals are already using ManageWP

Add as many websites as you want for free, no credit card required. Sign up and start saving time!



Have questions? Get in touch!