As your WordPress website draws in more and more visitors, lead generation needs to become a priority. The only problem is that there’s an overabundance of channels through which you can connect with prospects online.
How do you get a handle on all of them and maximize your efforts without driving yourself mad?
Best Email, Chat & Social Media Tools for 2018 and Beyond
You want to give a concerted effort to make a meaningful connection with leads through your communication channels. But that can be difficult when you’re communicating with them without a strategy or control.
This is why you should use tools like:
Unlike standalone WordPress contact form plugins or third-party email service providers that force you to handle the email marketing element in isolation, ConvertKit enables you to create the entire lead generation funnel within just one tool.
Not only can you build contact forms and collect subscriber information here, but you can also devise a real strategy and automate the implementation of it.
With RightMessage, you have the power of data at your fingertips. Use what you know about your prospects’ activities on your website as well as on other marketing channels. Then, serve them personalized offers from your website at just the right now. With direct integrations to your lead generation software, this will make relationship building and lead generation much easier.
A lead’s interest in a brand doesn’t solely come from the website they visit or the social media accounts through which they encounter it. Real people affect your lead generation success rates, too, which is why 15Five is a must-have for companies with customer-facing employees.
More open communication with your team, clearer goal-setting and tracking, as well as honest feedback can help you create a more positive work environment and, consequently, enhance your customer service in the process.
There isn’t too much mystery surrounding Olark and what role it performs on your WordPress site. It’s a live chat software for visitors. However, because it connects to all your lead generation platforms, you can use this as another means to study visitors and actively foster them as a lead and, later, compel them to conversion with data you gather from this interaction.
5. Boomerang/Inbox Pause
Boomerang is a browser extension you can use to enhance email communications with Gmail. When installed, it enables you to do a number of things:
- Schedule email messages to go out at a later date and time.
- Request read receipts and track clicks in emails.
- Send yourself reminders to follow-up with hot leads and other critical emails.
- Use the Respondable AI feature to write better emails based on real data.
- Pause your inbox so you can focus on other business tasks.
When you spend a lot of time creating content on your website, you want people to find and read it. While you wait for Google to take notice and rank it in search, you can share it on social media. But that takes time, especially when you share to multiple pages.
With Buffer, you can schedule your posts in advance, write posts in bulk and share them to multiple channels at once, and also track metrics.
There are a number of ways in which you can use Sumo to study your prospects and make well-informed decisions to increase conversion rates. There are a number of useful tools included in Sumo, but the forms and subscribers modules are exceptionally great if you need help converting on-site visitors into email subscribers.
Fostering a positive relationship with leads starts with an impressive-looking website and engaging content. It continues with the more direct means of communication your brand has with them: email, live chat, and social media. To take better control of these, you need the right set of tools.