Search engine optimization (SEO) is like Keith Richards: its death is proclaimed all the time, but it still manages to stick around and be more relevant than ever.
Given Keith’s music talent and history of drug abuse, him being a god would explain a lot.
Over the years SEO has evolved into a sophisticated reputation management process, where you can no longer just punch in a couple of right keywords and cash in. It’s an ongoing process that involves a lot of trial and error. In our case, A LOT of trial and error, but it got our organic search to 67%.
So, you’ve got a bunch of websites, clients willing to pay you to work on their SEO rank, but keeping tabs on SEO across two dozen websites (or more!) is tedious work. You don’t want to take a big chunk out of your work hours for this. That’s why we build the SEO Ranking tool for Orion.
ManageWP Orion SEO Ranking Tool
Setting up the SEO Ranking tool is easy: pick a website, add a set of relevant keywords, and kick back while ManageWP crunches the numbers. Within 1 to 2 minutes, you’ll get a set of key metrics:
- Keywords: the number of keywords assigned to that website. 20 is the maximum number of keywords per website. If you need more, you’re probably doing something wrong.
- Better: keywords that are ranked better than last week
- No change: keywords that have not moved in rank
- Worse: keywords that are ranked worse than last week
- Top rank: The number of your keywords for which your website is the first Google search result
- First page: The number of your keywords for which your website is on the first page of Google search results
- Visibility: Our ranking algorithm helps you track how well your website is doing by looking at the combined ranking of all its keywords
- Visibility change: tracks the change in your website visibility
Over time the SEO tool will build up a ranking history, so you can compare your current ranking with the results from last week, last month and 3 months ago.
Clicking on a particular keyword you’ll see the list of its top 10 Google search results.
The Competitors tab is an interesting one. Based on the given set of keywords, our algorithm finds your top competitors and gives you an overview of how your website stacks up against them. The algorithm tries to filter out unrelated competitors, so if you’re running a website that helps President Trump’s opponents seek asylum in Canada, you won’t get whitehouse.gov as a competitor.
Improvements Over Classic ManageWP SEO
In the Classic dashboard you’d enter a keyword and wait for Monday, when the keyword ranking would get updated. The Monday update cycle is in Orion as well, but when you initially add a keyword, you’ll get ranked within 1-2 minutes, so you can start working with the data right away.
Client Report Integration
Like all other Orion tools, SEO Ranking will also be integrated into the Orion Client Report. Your clients will love this feature.
Knowing is half the battle. You can now identify your chief competitors, so you can check out their website and figure out what they are doing better than you.
Future Plans for SEO
If knowing is half the battle, beating your opponents is the other half.
SEO Ranking is great at tracking the success of your actions, but what if you’re not an SEO expert? No worries, this is where the SEO Audit tool will come in. It runs an in-depth analysis of your sites and your opponent’s, picking up patterns and turning them into recommendations. You’ll be able to get practical advice that you’ll easily implement on your websites.
The SEO ranking tool is the last milestone on the Orion roadmap but the journey has just begun! We have a lot more to do before we phase out the Classic dashboard, check out our status report to see in detail what’s left for us to do.
We always rely on you guys to tell us how to improve and give us feedback on our tools, so tell us what you think about the new SEO ranking tool? Do you like the new version, and how do you feel about all of the changes we made?
Also stay tuned, the new pricing model is out sooner than you think. Tomorrow we will let you read all about it.