So you’ve got thousands of followers on Twitter. That’s pretty cool, congratulations!
Have you considered that they’re a lot more valuable than you think? A quick look into your followers can help you make smart decisions and fuel your growth.
- Where can you find people that are interested in WordPress?
- What are they interested in?
- Where do the people familiar with your brand reside?
- If you consider visiting some event, can you get in touch with some of them?
These were some of the questions that recently crossed my mind, so I decided to start looking for the answers at Twitter.
Our Twitter account currently has 8,764 followers, meaning I could use it as a valid source of information. I’ve started with Twitter Analytics, a free tool by Twitter – if you want to know more about it, I recommend this article.
First thing that I wanted to know is – where are our followers from?
As I wanted to go further with location analysis, I decided to use TweepsMap and to map our Twitter Followers.
It was really interesting to compare these percentages with ManageWP users and I could say that trends are very similar to our user demographics. These might be some useful insights for our work as well, but never forget that your followers might not be your users.
With this in mind I set out to figure out what would be the optimum time to tweet, so I compared the number of followers that we have in each timezone and potential reach (the potential audience that our tweets can reach based on our followers and our follower’s followers):
As I defined that, I wanted to know what are actually my followers interested to know. In order to understand that better, I used same tools again:
Additionally, I looked at popular hashtags among our followers:
This data gave me valuable insight into potential topics that I might cover in the future on our blog, as well as where I should start looking for additional market analyses.
If you want to conduct similar research with your account, start with writing a set of relevant questions. In my case that would be:
- Where are my current Twitter followers?
- Where can I find new customers?
- What do they have in common?
- How can I reach out to them?
You can then start going through this list of free Twitter analytics tools to find the one that will help you find the right answers. Happy hunting!