A Complete Guide to WordPress SEO by Yoast [Part II]

A Complete Guide to WordPress SEO by Yoast [Part II]

,

A Complete Guide to WordPress SEO by Yoast [Part II]

This is part II of a two-part guide. You can find the first post (which you should read before this) here.

Assuming that you have set up WordPress SEO by Yoast as per my recommendations in the first post of this two-part guide, you will now have a very well optimized site.

Redundant pages will have been ‘nofollowed’ or removed altogether, your meta titles across all posts, pages and taxonomies will be set, you will have created an XML sitemap, and more. In short, you are now putting your best foot forward when it comes to presenting your site appropriately to Google and other search engines.

However, we have not yet covered all of the functionality offered by SEO by Yoast. There are in fact a number of powerful features available to you on a per post/page basis, and we are going to take a look at those now.

Your Focus Keyword and Meta Data

You should find the SEO by Yoast meta box somewhere on your post/page screen. If not, hit the ‘Screen Options’ tab at the top right of your screen and select it from the available options:

WordPress SEO by Yoast

The features available to you are split into four separate tabs. Let’s start by taking a look at the ‘General’ tab, where you define your focus keyword and enter meta data. Here’s an example from a post on my blog:

WordPress SEO by Yoast

As you can see, there are four elements on this tab:

  1. Snippet Preview: a mockup of how your page will display on Google and other search engines (not always accurate).
  2. Focus Keyword: enter the primary keyword for your page/post here so that the plugin can provide information on how well optimized your content is.
  3. SEO Title: the title that will display in the search engine results. Can be different from the page/post’s actual title.
  4. Meta Description: the description that will usually be shown on Google and when published on social media networks like Facebook and Google+.

I would recommend that you take just a minute or two to fill in all of this information when creating a new post or page. It may seem like a chore, but it may make the difference between ranking on the first page or not.

As you can see from the above screenshot, on a basic level my post is well-optimized for the focus keyword, as it appears in all of the important places. But SEO by Yoast has more to offer in terms of optimization guidance.

Page Analysis

Once you have confirmed your focus keyword and saved your page/post, the Page Analysis tab will offer you a wealth of information relating to how well optimized your page or post is:

WordPress SEO by Yoast

As you can see, the analysis is pretty comprehensive. I would advise that you don’t get too carried away with the recommendations here — your focus should always be on writing for the reader first, and the search engines second. Having said that, this information is invaluable as general guidelines if nothing else.

Advanced Settings

The third tab is full of a bunch of options that you may never have cause to use, but can be extremely useful under certain circumstances:

WordPress SEO by Yoast

Let’s look at each in turn:

  • Meta Robots Index: define whether the individual post or page should be indexed.
  • Meta Robots Follow: set universal ‘follow’ or ‘nofollow’ rule for all links on the page.
  • Meta Robots Advanced: four meta tags you will probably never use — more information can be found here.
  • Include in Sitemap: override the default sitemap settings for the page/post.
  • Sitemap Priority: give the page/post a higher or lower priority than the default in your sitemap.
  • Canonical URL: use this field to point the post to the primary URL for the content. Find out more about canonicalization here.
  • 301 Redirect: use this field if you want to direct visits to this page/post to another page/post.

Social Settings

This last tab offers up just two very simple fields:

WordPress SEO by Yoast

Your options here are pretty self-explanatory — enter alternative descriptions for Facebook and Google+. For instance, by default the page/post’s meta description will be used to populate the relevant field on the social media network:

WordPress SEO by Yoast

If I were to enter a custom description in the Facebook field under the ‘Social’ tab in SEO by Yoast, the description highlighted in the screenshot above would change to suit.

That’s It!

That’s all there is to it folks — your site should now be well and truly optimized and you should have a good handle on how to optimize each individual page and post.

Do you have any additional tips for using SEO by Yoast, or do you have any onsite optimization tips in general? Let us know in the comments section!

Tom Ewer Avatar

41 responses

  1. Manav Sehgal Avatar
    Manav Sehgal

    I love your plugin. The only reason I switched to All-in-one SEO is because I could not figure out how to disable SEO link on admin bar for registered users. If there is a clean way, I am a fan and a user in a jiffy.

  2. Deano Avatar
    Deano

    If I shift my blog to a hosted package, and install this plugin, will all of the existing internal/external links be converted for me?

  3. Mike Avatar
    Mike

    Too many people focus too much on keyword density. Just the meta keywords and description do fine. It’s too bad people don’t know much about seo. This plugin is great as I use this myself for my sites, comes in handy but I don’t rely on it too much. Make the pages flow naturally is the way I do things. Thanks for the info

  4. Elena Bernard Avatar
    Elena Bernard

    Some keyword phrases do not look well as page titles (for example, basketball summer camps portland or). How would you recommend optimizing for such keyword with SEO by Yoast plugin? Should I choose only one keyword or a short phrase that I can include everywhere (page title, SEO title, meta) the same way? OR can I vary the long keyword phrase across all input areas? It looks like, the plugin wants me to put the same phrase in the same order everywhere.
    Please advise!

  5. Achin Jain Avatar
    Achin Jain

    Currently i am using All in One Seo and thinking of switching to Yoast SEO and your posts with complete tutorial help me lot in taking the decision of switch over to Yoast SEO..
    thanks again..

  6. Laura Kell Avatar
    Laura Kell

    This is a great article, thank you. Yoast is doing everything that we need it to, but one area is baffling me which you might be able to help with.

    When we search for our company ‘Point Topic’ in Google, the search result shows the home page with six sub-links beneath – can you help us to set the text and links for this really important search result in Yoast?
    Thanks
    Laura

  7. Juanfer Avatar
    Juanfer

    Hi Tom,

    I have been sold on the idea of using the plugin SEO Ultimate, as it seems to be optimized for building sites following a SILO structure.

    Do you happen to know how does Yoast’s plugin compares to SEO Ultimate for this matter?
    (particularly, in regards to handling the internal linking for “sculpting” the PR flow…)

    On a related note: what is your view on SILOs for SEO? Do you think they make a real difference?

    Thanks.

  8. Amar Ilindra Avatar
    Amar Ilindra

    In advanced settings I’m unable to see that include in sitemap option?

    Can i know why?

    Is that removed in latest versions?

    Thanks

  9. Joachim Avatar
    Joachim

    Hi, thanks for the great article!
    I have a question regarding the meta tags. I run a customized theme, and when enabling the Yoast Plugin i got all meta tags doubled (the wp ones, and then the yoast tags after the line “This site is optimized with the Yoast WordPress SEO plugin” –
    Do I need to delete somehow the old meta tags on my page. Is there a way the plugin can do this or is it irrelevant in SEO terms?

  10. Fani Avatar
    Fani

    Does Goolge take a look at meta keywords

  11. Geoff Avatar
    Geoff

    Having read both your part 1 and this tutorial on the Yoast SEO plugin I have to say you explain things very clearly, especially as I’m a non-techie. I’ve just changed from the WordPress SEO plugin to this one so I have a lot to learn still. Thanks.

  12. Peter Avatar
    Peter

    Hi,

    after changing some settings such as Focus Keywords, SEO Title and Meta Description of every single page, my website can still be found on google but doesn´t work properly (navigation doesn´t open any page).

    Do you know what´s the reason? What about redirecting pages to former settings?

    Thanks, Peter

  13. Chander Sharma Avatar
    Chander Sharma

    Hi,
    I installed SEO by Yoast plugin and facing issues with setting Breadcrumbs. Could you please guide in this?
    Thanks in advance

  14. seo service Avatar
    seo service

    This Guide to WordPress SEO by yoast is really helpful thanks for sharing this.

  15. james Avatar
    james

    hello

    any idea how i can download all the focus keywords i have inputted into a csv so i can upload them into adwords?

  16. Javed Avatar
    Javed

    Nicely Written and described. I just stumble upon your website. You solved all of my queries. Thanks. My blog : http://www.technogyd.com

  17. Janmejai Avatar
    Janmejai

    Is there any way to set priority of category as it is available in single post and articles?

  18. Cris Avatar
    Cris

    Please can anyone help…
    I’m using Yoast and can edit the focus keywords, meta etc on every page apart from my home page. when I edit the info on my home page and click update it reverts back to how it was?

    many thanks

  19. Vlad Avatar
    Vlad

    Thank you for such a detailed manual.

  20. Orlando Avatar
    Orlando

    I want to use the “Restricted to Adults” label for only one category on my site. Is there a way to add a meta tag for an individual category if using WordPress & Yoast SEO?

    This is their code

  21. Sally@Toddlers on Tour Avatar
    Sally@Toddlers on Tour

    Hi,

    I am wondering if I click “nofollow” is this for all links internal and external or just external.

    If it’s for all link could you recommend a plugin for external links to have a nofollow? Will this work for posts and pages already published?

    Thank you

  22. Ryan Avatar
    Ryan

    Neat plugin. Is there any way to define meta tags which are missing? (e.g. to add <meta property="og:image"…. ) or any other tag thats missing.

  23. Richard Avatar
    Richard

    Thanks for Tom!
    Yoast is the best one to seoing my site.

  24. Tim Avatar
    Tim

    Thanks for the information – still researching which plugins to use – the explanation of the social fields looks really useful

  25. Mshost Avatar
    Mshost

    Hello!
    How to imput site priority tab in advanced? I want to add this …please hepl me!

    Thanks

Leave a Reply

Your email address will not be published. Required fields are marked *